Simpson Thacher represented MediaRadar, a portfolio company of Thompson Street Capital Partners (TSCP) and Endicott Capital (Endicott), in connection with the acquisition of Vivvix, the Advertising Intelligence unit of the Kantar Group. Financial terms of the transaction were not disclosed.
Vivvix offers competitive advertising intelligence across both digital and traditional media channels, such as mobile apps, streaming services, and social media. MediaRadar offers a suite of tools that provide sales intelligence and enablement directly to media and ad tech sales personnel, as well as new business development executives at agencies. The acquisition of Vivvix positions MediaRadar as a definitive source of advertising data and insights, enabling it to serve the entire media ecosystem from media owners to agencies and brands.
TSCP is a St. Louis-based private equity firm focused on investing in founder-led businesses, with a particular focus on the Software & Technology, Business Services & Consumer Products and Life Sciences & Healthcare Services sectors.
The Simpson Thacher team included Elizabeth Cooper, Keegan Lopez, Felicity Bell, Robert Hausen, Julia Tory, Wang Chen and Roey Vardi (M&A); Lori Lesser, Bobbie Burrows and Cara Anstey (Intellectual Property and Privacy); Andrew Blau, Scott Schilson and Guanxiong Xu (Executive Compensation and Employee Benefits); Andrew Purcell, Scott Grundei and Michael Leitner (Tax); Mick Tuesley, Jennifer Ho and Michael Kalinin (Foreign Direct Investment); David Caldwell (Regulatory); Krista McManus (Real Estate); Toby Chun and Deepa Sarkar (Environmental); and Steven DeLott (Insurance).